Metamarket - Modelling User Actions in the Digital World

We present Metamarket (http://metamarket.info), an ontology of user actions on the Web as a foundation for understanding user preferences from Web activities and its relations with the state of the art. Metamarket is implemented using the Web Ontology Language (OWL) and is the base of a platform offering Linked Data access for the purpose of market research allowing intelligent applications to enhance local business sales and make new business insights possible. Particularly, the use of user generated content, i.e., digital works in which data from one or more sources is combined and presented in innovative ways, is a great way to expose this value. Although there are many approaches to publishing and using consumer data, we believe Linked Data is a key solution of many of the challenges and can lower the cost and complexity of developing these applications. In addition, Metamarket can be used to develop intelligent UX applications, responsive to user needs, and it can be extended towards modeling emotions.

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