The E-Business Formula for Success: How to Select the Right E-Business Model, Web Site Design, and Online Promotion Stategy for Your Business

From the Publisher: The book starts by helping you carefully analyze your business' existing characteristics and needs -- a vital first step. Then internationally recognized author Susan Sweeney reviews the four leading e-business models describing the major features, benefits, and drawbacks for each. The book then provides tips for designing and developing an effective Web site based on the e-business model you have selected. Techniques and strategies for drawing large volumes of targeted traffic complete this "bible" of the e-business world.