Self-Construal and Cooperation: Is the Interdependent Self More Cooperative Than the Independent Self?

The present study examined whether a temporary activation of independent or interdependent self-construals by priming has an influence on cooperation in social dilemmas. It was expected that individuals primed with independence would be primarily concerned with their own outcomes, whereas individuals primed with interdependence would also be concerned with the outcomes of their interaction partner. The former should therefore exhibit lower levels of cooperation. Additionally, the influence of social value orientation on cooperation was measured. Participants played 32 rounds of a give-some dilemma with an alleged interaction partner. As predicted, participants primed with independence exhibited lower levels of cooperation than participants primed with interdependence. Results are discussed in terms of their significance for research on self-construals and social dilemmas.

[1]  B. Hannover,et al.  The semantic--procedural interface model of the self: the role of self-knowledge for context-dependent versus context-independent modes of thinking. , 2001, Journal of personality and social psychology.

[2]  C. Rusbult,et al.  Development of prosocial, individualistic, and competitive orientations: theory and preliminary evidence. , 1997, Journal of personality and social psychology.

[3]  Michael Hemesath,et al.  Cooperation and Culture: Students From China and the United States in a Prisoner's Dilemma , 1998 .

[4]  A. Tesser Reproductions Supplied by Edrs Are the Best That Can Be Made * * from the Original Document. toward a Self-evaluation Maintenance Model of Social Behavior* , 2007 .

[5]  C. Parks,et al.  Social Dilemma Behavior of Individuals from Highly Individualist and Collectivist Cultures , 1994 .

[6]  The additive nature of chronic and temporary sources of construct accessibility. , 1986 .

[7]  D. Messick,et al.  Motivational bases of choice in experimental games , 1968 .

[8]  L. Berkowitz Social psychological studies of the self : perspectives and programs , 1988 .

[9]  D. A. Kenny,et al.  The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. , 1986, Journal of personality and social psychology.

[10]  D. Cremer,et al.  Social identification effects in social dilemmas : a transformation of motives , 1999 .

[11]  F. Strack,et al.  Awareness of the influence as a determinant of assimilation versus contrast , 1993 .

[12]  H. Markus,et al.  Culture and the self: Implications for cognition, emotion, and motivation. , 1991 .

[13]  S. Iwawaki,et al.  Cultural Collectivism and Distributive Behavior , 1988 .

[14]  N. Schwarz,et al.  Is the Interdependent Self More Sensitive to Question Context Than the Independent Self? Self-Construal and the Observation of Conversational Norms☆ , 2002 .

[15]  L. Ross,et al.  Independence from Whom? Interdependence with Whom? Cultural Perspectives on Ingroups Versus Outgroups , 1999 .

[16]  M. Sobel Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models , 1982 .

[17]  Heather M. Coon,et al.  Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. , 2002, Psychological bulletin.

[18]  P. V. Lange,et al.  Locomotion in social dilemmas: How we adapt to cooperative, Tit-For-Tat, and noncooperative partners. , 1999 .

[19]  Wim B. G. Liebrand,et al.  Role of interdependence structure, individual value orientation, and another's strategy in social decision making: a transformational analysis , 1988 .

[20]  Angela Y. Lee,et al.  “I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment , 1999 .

[21]  Shira Gabriel,et al.  When you and I are "we," you are not threatening: the role of self-expansion in social comparison. , 2002, Journal of personality and social psychology.

[22]  D. Trafimow,et al.  Some tests of the distinction between the private self and the collective self. , 1991 .

[23]  C. Judd Everyday data analysis in social psychology: Comparisons of linear models. , 2000 .

[24]  B. Hannover,et al.  Assimilation and contrast in social comparisons as a consequence of self‐construal activation , 2000 .

[25]  C. McClintock,et al.  Social value related response latencies: Unobtrusive evidence for individual differences in information processing , 1993 .

[26]  Bharat Maldé,et al.  Interpersonal relations — a theory of interdependence , 1979 .

[27]  P. V. Lange,et al.  The pursuit of joint outcomes and equality in outcomes: An integrative model of social value orientation. , 1999 .

[28]  R. Nisbett,et al.  The cultural matrix of social psychology , 1998 .

[29]  Toshio Yamagishi,et al.  The provision of a sanctioning system in the United States and Japan , 1988 .