STAKEHOLDERS’ ANALYSIS TOOLS TO SUPPORT THE OPEN INNOVATION PROCESS MANAGEMENT – CASE STUDY

Open Innovation (OI) is a strategy to buster R&D productivity that introduces business flexibility via an open approach, either to external ideas or to collaborative work. Considering that the OI concept changes the perception of value creation and raises the number of stakeholders that contribute to a single project, stakeholders’ analysis seems to be adequate to identify the network partners involved in a project for management purposes. The aim in this paper is to propose a set of tools for stakeholders’ analysis, directed to the identification, prioritization and categorization of stakeholders in an OI management environment. The tools were tested, based on a qualitative approach, in a case study in the Brazilian Pharmaceutical industry. The study led to the understanding of the relationship’s importance and correlation of stakeholders in four representative pharmaceutical organizations that adhered to the OI strategy. The set of tools were useful to access the incoherence between the importance attributed to a given stakeholder and the kind of collaboration he shares. It revealed that the intensity of the relationships between them is different from a company to another.