Translating User Experience to Requirements

In this paper we introduce the Usage-to-Platform Requirements (U2PR) process in the context of a platform product lifecycle at Intel that involves challenges beyond the development of an individual product. We describe the types of research necessary to inform the process, the methods we have evolved in developing use cases and usage requirements, and the practice used to communicate the requirements to the right audiences. The U2PR process provides a practical approach to fill the gap between descriptions of marketing opportunities and actionable, technology capability definitions and experience-quality requirements. It demonstrates how one can apply a general user-centered design process to strategic planning and design.