"The Florence Experience": A multimedia and multisensory guidebook for cultural towns inspired by Universal Design approach.

BACKGROUND In order to plan a trip, tourists with disabilities need to gather and analyse a broad range of information concerning the features of the places and services with which they are going to interact. For these people, guidebooks may represent an important source of information for gaining prior knowledge about the various critical situations they may experience as tourists. Generally, disabled people find tourist information on dedicated communication tools; guidebooks for the disabled often provide information for wheelchair users only. OBJECTIVE The aim of the research project was to develop a mainstream guidebook with supplementary tourist information both for people with impaired vision and for people with reduced mobility. METHODS The communication project behind "The Florence Experience" guidebook is inspired by both the Universal Design approach and the Performance Design approach. This article describes a case study and provides suggestions for planning in similar situations. It is also part of a broader research project relating to the communication about urban spaces accessibility. RESULTS The main outcome of the research project is a multimedia and multisensory bilingual guidebook (in Italian and English) that provides information in four separate coordinated forms: a paper-based guidebook, web pages, MP3 audio files, and portable tactile maps. CONCLUSIONS Creating a guidebook for all is a tough challenge that requires a highly articulated vision and the cooperation of different fields of knowledge and skills. Despite the limits described in the paper, "The Florence Experience" guidebook is, in our opinion, a considerable step forward with respect to the majority of available guidebooks both because it is a unique information tool for disabled and non-disabled people and because, unlike the majority of the guidebooks for disabled people, it does not only consider the needs of wheelchair users.

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