Exploring information seeking behaviour in a digital museum context

This paper describes the preliminary results of a case study of task-based interactive information seeking and retrieval behaviour of virtual museum visitors in context. The research described here is part of a larger study: this paper specifically looks at 1) leisure tasks/interests and derived information needs, and 2) main characteristics of virtual museum visitors' information seeking behaviour. Both quantitative and qualitative data were gathered from written enquiries to the museum, an online questionnaire and a user study of simulated interest tasks combined with retrospective think-aloud sessions. The data collected did not show exploratory behaviour to be predominant as expected. Rather analysis of data indicates a broad coverage of different types of needs. Finally, four main characteristics of virtual museum guests' information seeking behaviour were identified

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