3 The time based competition paradigm

In this paper we discuss two important aspects of Time Based Competition: lead time reduction in manufacturing and new product development. In the first part - lead time reduction in manufacturing - we describe an organizational structure that is based on the order penetration point and time, and a technique - Value Added Analysis - that is aimed at the elimination of waste. In the second part we explain how some of the concepts of JIT can be applied to reduce cycle times in new product development.