论文信息 - Modeling Industrial Buyer Complaints: Implications for Satisfying and Saving Customers - 字舞流文

Modeling Industrial Buyer Complaints: Implications for Satisfying and Saving Customers

For industrial marketers to retain customers it is important to understand the behavior that buyers undertake following an unsatisfactory purchase. The responses that individual consumers undertake...

Thomas L. Powers | J. E. Swan | John E. Swan | Scott W. Hansen | T. Powers

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