Incompetent or Too Competent? Negotiating Everyday Cycling Identities in a Motor Dominated Society

Abstract This article uses the concept of stigma to explore cycling identities in the UK. Drawing on interview data, it argues that people who cycle are caught between two threats: appearing too competent as a cyclist (a ‘proper cyclist’), and appearing not competent enough (a ‘bad cyclist’). Strategies of identity management are discussed, which can include elements of negotiation, disavowal and challenge. The article aims to show that transport modes can produce disadvantaged and stigmatised social identities: like other forms of stigma these are mediated both by social environments and by other social identities. Implications for policy and advocacy are suggested.