Definition and utilization of a series of parameters to evaluate an e-business idea

In this paper we will present an innovative set of parameters that aim to contribute in the evaluation of the soundness and effectiveness of a new e-business idea during the selection phase. We will present a method that integrates the traditional business analysis concepts through the identification of new effectiveness measures that are specific to the e-business. The parameters identified, named "conceptual accessibility" and "technological accessibility" have been tuned through a reference panel of potential users and measured on a enterprise reference group of well known e-business ventures to assess the soundness of the identified parameters. For each of these parameters we will present a definition and a metric that will allow a quantitative evaluation of the idea with respect to each of them.