Institutional Design of Chinese Retail Electricity Market Reform and Related Suggestions

The historical process of the structural reform of Chinese electricity industry is reviewed,and then the difficulties of the Chinese electricity retailing side reform in the current situation are analyzed.The position of the electricity retailing side reform in the framework of the Chinese electricity industry reform is studied.The importance of the retail side reform related to constructing electricity market trading mechanism,facilitating renewable energy development and implementing demand response is presented.Based on the above,the institutional design of and the related suggestions for reforming the Chinese retail electricity market are made,which include fostering retailers the marketization way,fostering customers using the Internet,categorizing and differentiating the market entry rules of retailers,exploiting the marketization mechanism to encourage retailers,providing various value-added services,founding common wealth retailers to serve demand in the managed state,establishing fair and transparent retailer supervision and information disclosure system,etc.