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Middleware has incited a gold rush as developers stake their claims across the entertainment computing landscape. As they become more mature, most industries spawn specialized sub-industries. For example, automobile manufacturers don't make their own tires, and aircraft manufacturers don't even make their own jet engines. By aiming to amortize their costs over a wider customer base, specialized companies can devote the required resources to research and development. In the games industry, the products that such companies provide to support game development are referred to as middleware.