Continuously experiment to assess values early on

Most modern software development activities are focusing on domains of emergence where experts cannot know a priori what kind of software provides value to users and customers. This is fundamentally different to traditional software engineering for large systems where a priori analysis by experts is used to identify requirements. While the latter is gaining a niche software category, developing and establishing development practices for domains of emergence is becoming significantly important and urgent. A major challenge is to find the right scope for software development. There are many options on what to deliver. This article presents principles and practices for steering software development towards the right scope by continuously conducting experiments.