A Model of Guanxi Development: Flexibility, Commitment and Capital Exchange

Abstract The importance of business relationships is deeply rooted in Chinese society, characterised by Confucian codes of repeated favour-exchanges. Our study aims to explore how a quality business relationship is to be developed and maintained in a Chinese context and to explain the concept of expressive and instrumental ties of a guanxi model incorporating relationship-specific variables (face, favour-exchange and flexibility) and the quality of business relationship (cooperation, continuity and commitment) in the framework of capital exchange. Managerial implications in the form of the face mechanism and Yin-Yang perspective are discussed.

[1]  Alan C.B. Tse,et al.  Relationship marketing the Chinese way , 2000 .

[2]  G. Zaltman,et al.  Factors affecting trust in market research relationships. , 1993 .

[3]  Eric W. K. Tsang,et al.  Cronyism: a cross-cultural analysis , 2006 .

[4]  P. Bourdieu Forms of Capital , 2002 .

[5]  J. Sheth,et al.  Relationship marketing in consumer markets: Antecedents and consequences , 1995 .

[6]  P. Ellis,et al.  Insider-outsider perspectives of Guanxi , 2000 .

[7]  Lawrence A. Crosby,et al.  Relationship Quality in Services Selling: An Interpersonal Influence Perspective: , 1990 .

[8]  Y. H. Wong,et al.  Relationship Marketing in China: Guanxi, Favouritism and Adaptation , 1999 .

[9]  Shankar Ganesan Determinants of Long-Term Orientation in Buyer-Seller Relationships , 1994 .

[10]  Yadong Luo,et al.  Guanxi and Performance of Foreign-invested Enterprises in China: An Empirical Inquiry , 1997 .

[11]  F. Dwyer,et al.  Developing Buyer-Seller Relationships , 1987 .

[12]  R. Andrulis,et al.  A Guide to Successful Business Relations With the Chinese: Opening the Great Wall's Gate , 1994 .

[13]  J. Richardson Handbook of Theory and Research for the Sociology of Education , 1986 .

[14]  James A. Brunner,et al.  Chinese Negotiating and the Concept of Face , 1988 .

[15]  Eric W. K. Tsang Can guanxi be a source of sustained competitive advantage for doing business in China , 1998 .

[16]  D. Ford The Development of Buyer‐Seller Relationships in Industrial Markets , 1980 .

[17]  Lou E. Pelton,et al.  Marketing Channels: A Relationship Management Approach , 1996 .

[18]  K. Hwang Face and Favor: The Chinese Power Game , 1987, American Journal of Sociology.

[19]  A. Chandrashekar,et al.  Outsourcing services: The contract is just the beginning , 2000 .

[20]  J. Pearce,et al.  Guanxi: Connections As Substitutes for Formal Institutional Support , 1996 .

[21]  Pierre Bourdieu,et al.  Outline of a Theory of Practice , 2020, On Violence.

[22]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[23]  Yadong Luo,et al.  Does Guanxi Influence Firm Performance? , 1997 .

[24]  Robert L. Moore Face and Networks in Urban Hong Kong , 1988 .