An assessment of consumers product , purchase decision , advertising and consumption involvement in fashion clothing

The drive to understand the purchasing and consumption behaviour of individuals and market segments has created signi®cant interest in the construct of involvement. This study proposes and tests four types of involvement: (a) product involvement; (b) purchase decision involvement; (c) advertising involvement and (d) consumption involvement. It also proposes a higher order construct called consumer involvement. Measures of all four types of involvement are developed and empirical tests are performed using CFA and structural equation modelling (SEM). This study presents an alternate approach to the conceptualisation and measurement of four important types of involvement that will aid in better understanding consumer behaviour and developing improved marketing mix strategies. Ó 2000 Elsevier Science B.V. All rights reserved. PsycINFO classi®cation: 3900; 2229 JEL classi®cation: M390; M37; M31; C12; C42 Journal of Economic Psychology 21 (2000) 545±576 www.elsevier.com/locate/joep * Tel.: +61-07-5594-8139; fax: +61-07-5594-8085. E-mail address: a.ocass@mailbox.gu.edu.au (A. OÕCass). 0167-4870/00/$ see front matter Ó 2000 Elsevier Science B.V. All rights reserved. PII: S 0 1 6 7 4 8 7 0 ( 0 0 ) 0 0 0 1 8 0

[1]  Kurt Lewin,et al.  Level of aspiration. , 1944 .

[2]  M. Mcluhan.  Understanding Media: The Extensions of Man , 1964 .

[3]  H. E. Krugman.  THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENT , 1965 .

[4]  H. E. Krugman.  THE MEASUREMENT OF ADVERTISING INVOLVEMENT , 1966 .

[5]  P. Wright.  The Cognitive Processes Mediating Acceptance of Advertising , 1973 .

[6]  The Dimensions of Brand Consistent Behavior , 1974 .

[7]  Lawrence Bowen,et al.  Product Involvement and Pertinent Advertising Appeals , 1974 .

[8]  Lawrence J. Ring,et al.  Fashion Involvement and Buying Behavior: a Methodological Study , 1976 .

[9]  R. Ferber.  Research By Convenience , 1977 .

[10]  J. Lastovicka,et al.  Low Involvement Versus High Involvement Cognitive Structures , 1978 .

[11]  Meryl P. Gardner,et al.  Chronometric Analysis: an Introduction and an Application to Low Involvement Perception of Advertisements , 1978 .

[12]  B. Calder.  When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement , 1979 .

[13]  D. A. Kenny,et al.  Correlation and causality , 1979 .

[14]  D. Tigert,et al.  Fashion Involvement: a Cross-Cultural Comparative Analysis , 1980 .

[15]  R. Vaughn.  How advertising works: A planning model. , 1980 .

[16]  Alice M. Tybout,et al.  Designing Research for Application , 1981 .

[17]  Peter H. Bloch.  An Exploration Into the Scaling of Consumers' Involvement With a Product Class , 1981 .

[18]  Peter H. Bloch.  Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation , 1982 .

[19]  M. Browne,et al.  Cross-Validation Of Covariance Structures. , 1983, Multivariate behavioral research.

[20]  Peter H. Bloch,et al.  A Theoretical Model for the Study of Product Importance Perceptions , 1983 .

[21]  J. Cacioppo,et al.  Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .

[22]  A. Greenwald,et al.  Audience Involvement in Advertising: Four Levels , 1984 .

[23]  W. Joseph,et al.  Measuring consumer involvement in products: Developing a general scale , 1984 .

[24]  M. Browne.  Asymptotically distribution-free methods for the analysis of covariance structures. , 1984, The British journal of mathematical and statistical psychology.

[25]  G. Zinkhan,et al.  Involvement, Familiarity, Cognitive Differentiation, and Advertising Recall: a Test of Convergent and Discriminant Validity , 1985 .

[26]  G. Laurent,et al.  Measuring Consumer Involvement Profiles , 1985 .

[27]  J. Zaichkowsky.  Measuring the Involvement Construct , 1985 .

[28]  Mark E. Slama,et al.  Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement , 1985 .

[29]  Daniel L. Sherrell,et al.  Consumer Search: An Extended Framework , 1986 .

[30]  W. Wells.  Three Useful Ideas , 1986 .

[31]  Rolph E. Anderson,et al.  Multivariate data analysis with readings (2nd ed.) , 1986 .

[32]  Peter H. Bloch.  Product Enthusiasm: Many Questions, a Few Answers , 1986 .

[33]  Larry J. Williams,et al.  Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods. , 1986 .

[34]  Edward F. McQuarrie,et al.  The Zaichkowsky Personal Involvement Inventory: Modification and Extension , 1987 .

[35]  Mark E. Slama,et al.  Validating the S-O-R paradigm for consumer involvement with a convenience good , 1987 .

[36]  Anil Menon,et al.  Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements , 1987 .

[37]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[38]  Myung-Soo Lee,et al.  Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles , 1988 .

[39]  Richard L. Celsi,et al.  The Role of Involvement in Attention and Comprehension Processes , 1988 .

[40]  C. Fornell,et al.  A Test of the Learning Hierarchy in High- and Low-Involvement Situations , 1989 .

[41]  J. Gentry,et al.  Fashion Involvement: An Instrument Validation Procedure , 1989 .

[42]  L. Feick,et al.  Enduring Involvement: Conceptual and Measurement Issues , 1989 .

[43]  Banwari Mittal.  Must Consumer Involvement Always Imply More Information Search , 1989 .

[44]  Darrel D. Muehling,et al.  Manipulating Message Involvement in Advertising Research , 1989 .

[45]  Banwari Mittal,et al.  A causal model of consumer involvement , 1989 .

[46]  Terence A. Shimp,et al.  Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising , 1990 .

[47]  Narasimhan Srinivasan,et al.  An Empirical Assessment of Multiple Operationalizations of Involvement , 1990 .

[48]  Edward F. McQuarrie,et al.  A Revised Product Involvement Inventory: Improved Usability and Validity , 1992 .

[49]  Darrel D. Muehling,et al.  Defining, Operationalizing, and Using Involvement in Advertising Research: A Review , 1993 .

[50]  J. Zaichkowsky.  The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising , 1994 .

[51]  Banwari Mittal.  A comparative analysis of four scales of consumer involvement , 1995 .

[52]  T. Poiesz,et al.  Do We Need Involvement to Understand Consumer Behavior , 1995 .

[53]  Confirmatory factor analyses of seven locus of control measures. , 1995, Journal of personality assessment.

[54]  Jean Perrien,et al.  Enduring Involvement with Shopping , 1995 .

[55]  P. Aurier,et al.  Identification and validation of the components of the person-object relationship , 1996 .

[56]  Jacqueline K. Eastman,et al.  The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student , 1997 .

[57]  B. Browne,et al.  Conceptualizing self‐monitoring: links to materialism and product involvement , 1997 .

[58]  Charles L. Martin.  Relationship marketing: a high‐involvement product attribute approach , 1998 .

[59]  Educational Evaluation.  Standards for Educational and Psychological Testing , 1999 .

[60]  Ronald E. Goldsmith,et al.  Fashion innovativeness and self‐concept: a replication , 1999 .

[61]  Aron O'Cass,et al.  A psychometric evaluation of a revised version of the Lennox and Wolfe revised self-monitoring scale , 2000 .