Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy
暂无分享,去创建一个
[1] Steven M. Shugan,et al. A Mathematical Programming Model for Optimal Product Line Structuring , 1977 .
[2] Jacques-François Thisse,et al. Perceptual maps and the optimal location of new products , 1985 .
[3] M A Alemson. Demand, Entry, and the Game of Conflict in Oligopoly over Time: Recent Australian Experience , 1969 .
[4] Jerrold H. May,et al. A Simulation Comparison of Methods for New Product Location , 1983 .
[5] Paul E. Green,et al. A Componential Segmentation Model with Optimal Product Design Features , 1989 .
[6] K. Ravi Kumar,et al. Multiple product positioning : a note on incorporating effects of synergy , 1984 .
[7] Omprakash K. Gupta,et al. Branch and Bound Experiments in Convex Nonlinear Integer Programming , 1985 .
[8] Sönke Albers,et al. A procedure for new product positioning in an attribute space , 1977 .
[9] Jerrold H. May,et al. Solving Nonlinear Programs Without Using Analytic Derivatives , 1979, Oper. Res..
[10] G. Urban. PERCEPTOR: A Model for Product Positioning , 1975 .
[11] Allan D. Shocker,et al. Linear programming techniques for multidimensional analysis of preferences , 1973 .
[12] R. Shaw. Product Proliferation in Characteristics Space: The U.K. Fertiliser Industry , 1982 .
[13] G. Urban,et al. Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology , 1978 .
[14] Allan D. Shocker,et al. A Consumer-Based Methodology for the Identification of New Product Ideas , 1974 .
[15] Sönke Albers,et al. An extended algorithm for optimal product positioning , 1979 .
[16] Sönke Albers,et al. Optimal Product Attributes in Single Choice Models , 1980 .
[17] Edgar A. Pessemier,et al. Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases , 1971 .
[18] Paul E. Green,et al. Models and Heuristics for Product Line Selection , 1985 .
[19] Frederick W. Winter,et al. A Cost-Benefit Approach to Market Segmentation , 1979 .
[20] W. J. Lane. Product Differentiation in a Market with Endogenous Sequential Entry , 1980 .
[21] John R. Hauser,et al. Design and marketing of new products , 1980 .
[22] Paul E. Green,et al. A General Approach to Product Design Optimization via Conjoint Analysis , 1981 .
[23] Dan Horsky,et al. An Approach to the Optimal Positioning of a New Product , 1983 .
[24] John D. C. Little,et al. Feature Article - Aggregate Advertising Models: The State of the Art , 1979, Oper. Res..
[25] A. Bachem,et al. A product positioning model with costs and prices , 1981 .
[26] Devanathan Sudharshan. A laboratory comparison of two methods of optimal new product concept generation : toward validation , 1984 .
[27] Mark I. Alpert,et al. Identification of Determinant Attributes: A Comparison of Methods , 1971 .