A typology framework of Greek business-to-business electronic marketplaces

Business-to-business (B2B) electronic marketplaces(e-marketplaces) provide electronically value added communication, brokerage and integration services to buyers and suppliers in specific horizontal or vertical markets by supporting basic market functions, meeting management needs for information and process support. The purpose of this article is to provide a contingent typology framework regarding the Greek B2B e-marketplaces, based on several electronic business classification approaches. Specifically, the research has identified a set of three key characteristics, which can be used in order to provide the basis for a number of classification models of B2B e-marketplaces. The proposed three key model dimensions are the ownership/control structure of the marketplace, its market focus and the functionality used by the trading exchange. The models demonstrate the relationship between each of the dimensions with the other two dimensions, and provide evidence on Greek B2B e-marketplaces examining specific cases.

[1]  Glenn Ramsdell.  The Real Business of B2B , 2000 .

[2]  C. Bruce Kavan,et al.  From traditional EDI to Internet-based EDI: managerial considerations , 1999, J. Inf. Technol..

[3]  Yannis Bakos,et al.  A Strategic Analysis of Electronic Marketplaces , 1991, MIS Q..

[4]  Andreja Pucihar,et al.  Factors Facilitating Successful Adoption Of eMarketplace By SMEs: The Case In Slovenia , 2004, Bled eConference.

[5]  Irving M. Copi,et al.  Introduction to E-Commerce , 2002 .

[6]  Izak Benbasat,et al.  Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology , 1995, MIS Q..

[7]  Morten Rask,et al.  Motives for e-marketplace Participation: Differences and Similarities between Buyers and Suppliers , 2004, Electron. Mark..

[8]  Ken Berryman,et al.  Electronic Commerce: Three Emerging Strategies , 1998 .

[9]  Hossein Sharifi,et al.  A classification and selection model of e-marketplaces for better alignment of supply chains , 2006, J. Enterp. Inf. Manag..

[10]  Katarina Stanoevska-Slabeva,et al.  Ein Glossar für die NetAcademy , 1998 .

[11]  Shouhong Wang,et al.  Electronic marketplace definition and classification: literature review and clarifications , 2007, Enterp. Inf. Syst..

[12]  Pierre Hadaya,et al.  Determinants of the future level of use of electronic marketplaces: The case of Canadian firms , 2006, Electron. Commer. Res..

[13]  M. Sawhney,et al.  E-hubs: the new B2B (business-to-business) marketplaces. , 2000, Harvard business review.

[14]  Gülçin Büyüközkan,et al.  A success index to evaluate e-Marketplaces , 2004 .

[15]  Jackie Rees Ulmer,et al.  Simulating sellers in online exchanges , 2006, Decis. Support Syst..

[16]  Martin Grieger.  Electronic marketplaces: A literature review and a call for supply chain management research , 2003, Eur. J. Oper. Res..

[17]  Young-Gul Kim,et al.  Determinants of corporate adoption of e-Marketplace: an innovation theory perspective , 2004 .

[18]  Merrill Warkentin.  Business to Business Electronic Commerce: Challenges and Solutions , 2001 .

[19]  Philip Powell,et al.  Automotive E-hubs: Exploring motivations and barriers to collaboration and interaction , 2006 .

[20]  Arie Segev,et al.  Internet-Based Electronic Markets , 1999, Electron. Mark..

[21]  Graham Pervan,et al.  Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises , 2007, J. Electron. Commer. Organ..

[22]  Damien Power,et al.  Strategy development processes as determinants of B2B e-commerce performance: A comparative model in a supply chain management context , 2005, Internet Res..

[23]  Bernard J. Jaworski,et al.  Introduction to E-Commerce , 2001 .

[24]  Raj Mehta,et al.  An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets , 2001 .

[25]  Craig Standing,et al.  A framework to assess the factors affecting success or failure of the implementation of government-supported regional e-marketplaces for SMEs , 2005, Eur. J. Inf. Syst..

[26]  C. Yu.  What Drives Enterprises to Trading Via B2B E-Marketplaces? , 2007 .

[27]  Andrea Ordanini,et al.  What drives market transactions in B2B exchanges? , 2006, Commun. ACM.

[28]  Alemayehu Molla,et al.  Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country , 2005, Int. J. Electron. Commer..

[29]  Izak Benbasat,et al.  Research Report: Empirical Test of an EDI Adoption Model , 2001, Inf. Syst. Res..

[30]  Robert J. Kauffman,et al.  Business models for Internet-based e-procurement systems and B2B electronic markets: an exploratory assessment , 2001, Proceedings of the 34th Annual Hawaii International Conference on System Sciences.

[31]  A. Ordanini,et al.  Infomediation and competitive advantage in b2b digital marketplaces , 2001 .

[32]  Frederick Y. Wu,et al.  Decision Support for Managing an Electronic Supply Chain , 2001, Electron. Commer. Res..

[33]  P. Brunn,et al.  e-Marketplaces:: Crafting A Winning Strategy , 2002 .

[34]  Ling Zhu,et al.  B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors , 2006, Electron. Commer. Res. Appl..

[35]  Shan Wang,et al.  An Exploratory Study of Electronic Marketplace Adoption: A Multiple Perspective View , 2006, Electron. Mark..

[36]  T. Skjøtt-Larsen,et al.  Electronic marketplaces and supply chain relationships , 2003 .

[37]  Katerina Pramatari,et al.  Factors Affecting Perceived Impact of Electronic Marketplaces , 2006, Bled eConference.

[38]  Scott A. Wymer,et al.  Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses , 2005, Electron. Mark..