In Bulletin Board System, when an author submits a post to start a thread, what kinds of elements affect the popularity of this thread? To address this issue, Tianya Zatan board of Tianya Club is selected as data source for this study. Through database and online data, the daily new threads with high degree of online interactions in 2012 are collected for analysis. To explore the key elements relating to the popularity of thread, several elements are analyzed using different methods: the topics of original posts are based on Latent Dirichlet Allocation, the high frequency words of titles, the basic features (the length of titles, the titles with/without the information of picture contained in the original posts, and the length of the content of original posts) and reply modes are based on statistics. Finally, several practical tips for an author to promote the popularity of the thread are given.
[1]
Matthew K. O. Lee,et al.
How to keep members using the information in a computer-supported social network
,
2009,
Comput. Hum. Behav..
[2]
Xijin Tang.
Exploring on-line societal risk perception for harmonious society measurement
,
2013
.
[3]
You Xuqun,et al.
Interpersonal perception in bulletin board systems among Chinese Internet users
,
2008,
Comput. Hum. Behav..
[4]
Xijin Tang,et al.
Topics and trends of the on-line public concerns based on Tianya forum
,
2014
.
[5]
Wei Liu,et al.
Research on Hot Issues and Evolutionary Trends in Network Forums
,
2013
.