Modeling Transportation Preferences of Urban Residents: The Case of Poland

The paper presents the application of selected methods of multivariate statistical analysis including factor and conjoint analyses in terms of modeling transportation preferences of urban residents. The introduced methodologies can be useful tools for local authorities while designing solutions in order to improve the competitiveness of public transport to private transport. The results of the studies presented in the article are part of the research project implemented in 2010–2013 under a title. “Reference model of city logistics and the quality of life”. For the study undertaken in this paper, three medium-sized cities, located in the western part of Poland, were selected.