Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a “Web-assisted” method in which 7 of the 14 class sessions met asynchronously online. Overall, students were more satisfied with the traditional course, preferred the traditional format, and felt the course was more effective in developing their skills and course knowledge. In addition, students in the traditional class felt that the course helped them develop their skills, including team building, critical thinking, oral and written communications, global perspective, and social interaction. Student performance on a comprehensive final exam was not, however, significantly different between the two sections. Implications for those considering such hybrid courses are provided for both faculty and administration.

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