Uncertain environment, dynamic innovation capabilities and innovation strategies: A case study on Qihoo 360

Abstract This Paper studied the mutual influence between uncertain environment, enterprise dynamic innovation capabilities and innovation strategies and established a theoretical framework based on uncertain environment, enterprise dynamic innovation capabilities and innovation strategies. This framework will be used to analyze the support of an enterprise's dynamic innovation capabilities for its innovation strategies behaviors under the transition period of uncertain environment. Based on the theoretical framework, an in-depth study was conducted on the case of Qihoo 360's micro-innovation based on “free and secure” products. According to analysis of specific Qihoo 360 “micro-innovation”, we understood that dynamic innovation capabilities are the support maintaining an enterprise's competitiveness. Furthermore, it was found that Qihoo 360 became the leading figure in the internet security industry by providing an “iteration process” of all products on a “non-payment” and “security” basis. This Paper contributed to the further enrichment of the connotations of dynamic innovation capabilities and analysis of the mechanism of micro-innovation strategy, and the dynamic supporting mechanism of enterprise dynamic innovation capabilities on its micro-innovation strategy is studied under the background of uncertainty environment. It provides theoretical support and practical guidance for Internet enterprises to carry out innovation activities in an uncertain environment.

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