STUDY ON MASS CUSTOMIZATION AND ITS MODELS

Mass Customization (MC) is a 21st century-oriented production mode. The problem to be resolved in MC is how to deal with dilemma, i.e. the product must satisfy the individual demands of customer, at the same time the cost and delivery time of the customized product are similar to that of the product in mass production. Moreover, the backgrounds of MC are expounded; then, MC-oriented integration product-process model is set forth, and a kind of mathematical model of MC is established.