The influence of Memorable Experience to Revisit Intention in Baduy Traditional Village

Baduy Traditional Village, which is a cultural tourism, still faces the problem of the low revisit of tourist intentions. Therefore, Baduy Traditional Village seeks to improve revisit intention by creating a memorable experience consisting of memorable experiences which consist of perceived opportunities for encounter authentic local experience, perceived professionalism of local guides, perceived novelty, perceived local hospitality, perceived significance and perceived opportunities for social interaction. The type of research conducted is descriptive and verification using the explanatory survey method. The research respondents were 112 tourists visiting the Baduy Traditional Village. The data analysis technique used is multiple regression analysis techniques. The results of the study show that the memorable experience has an influence on revisit intention in the Baduy Traditional Village. Keywords—memorable experience; revisit intention; baduy

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