Linking Technology Acquisition to a Gated NPD Process

OVERVIEW: In today's competitive business and technology environment, the consideration of acquiring technology from industry leaders to deliver technology-based solutions is an imperative. Although there is an increased recognition of the need to establish collaborative arrangements for technology acquisition, there is evidence that the success rate of alliances is less than 50 percent. This finding highlights the need for a structured approach to technology acquisition. The approach adopted in the Mexican oil industry not only assists managers in considering relevant factors for establishing more successful collaborations for technology development in a new product development (NPD) context, it also encourages organizations to regularly scan available technologies in the marketplace before deciding on in-house technology development.

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