The demand for ways to explore and understand how applications and services behave in a shared software defined infrastructures is increasing. Completely new applications are emerging, alongside “Big Data” and the convergence of services with mobile networks and the Internet of Things (IoT) all exploiting Cloud scalability and flexibility along with integration with software defined networks. These innovative technologies are creating opportunities for industry that requires a new collaborative approach to product and services that combines, commercial and funded research, early-stage and close-to-market applications, but always at the cutting edge of ideas.