Collective Storytelling and Social Creativity in the Virtual Museum: A Case Study
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The term “virtual” often is associated with the idea of a duplication of reality. As a result, “virtual museum” has become a useful synonym for multimedia products and Websites capable of providing new and fresh experiences of a specific museum heritage, or creating a large system of interconnections among different museum collections. It is necessary, however, to explore and envision further opportunities. Today’s questions should be: What cultural role and significance can physical artifacts assume in the age of information technologies? In what ways do information and communication technologies enhance the nature and contemporary role of the museum? Can a virtual museum promote the social dimension of creativity, and connect it to the collection and preservation of novel cultural objects? This paper aims at responding to these questions and promoting a new form of virtuality for the museum, capable of empowering the interaction among the tangibility of a physical artifact, and its current and future interpretations. To sustain this argument, the paper describes and examines in detail the Virtual Museum of the Collective Memory of Lombardia (MUVI).1 This project provides evidence of how the collective memory of a local community represents a living heritage that—by means of different media and information technologies—can be translated into actual cultural objects and give rise to new forms of creativity and museum construction.