(Im)Proving It: Designing a Measurement System that Nourishes Innovation
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Use of the business-case method to assess the viability of a new business model or an untried product category emphasizes avoiding financial risks—but forgets to consider the risk of not innovating. These authors offer instead some key principles and a methodology for measuring the performance of an innovative project.
The business-case method of proving the efficacy of design thinking is a losing proposition.