A Digital Platform Design for Supply Chain of Existing Fish Market in Bangladesh

The research was conducted to reveal the scenario of the supply chain of the existing fish market in Bangladesh. Fish is one of the great sources of protein for the people in Bangladesh. But unfortunately, the quality of the fishes that we are buying from markets is often questionable, and the price is also very high. The current supply chain consists of so-called middlemen who are controlling the entire fish market, and they are one of the significant reasons for overpricing of fishes. The fishermen, who are the actual provider of the fishes, are not getting sustainable profit comparing to the market price. To ensure the exact scenario, we surveyed both fishermen and consumers. The primary data of this research was collected directly through survey questionnaires. In this paper, we have proposed an infrastructure that will eliminate all the middleman from the market and provide a direct connection between fishermen and consumers through a real-time app. Our proposed system will minimize the cost of fishes and provide the best quality fish from the river to the consumers. Besides, our designed system will help the fishermen to earn more and make more profit than before.