论文信息 - Quality counts in services, too - 字舞流文

Quality counts in services, too

A. Parasuraman | V. Zeithaml | L. Berry

[1] Kenneth L. Bernhardt,et al. Comments on Christian Grönroos' Strategic management and marketing in the service sector , 1984 .

[2] C. Lovelock. Classifying Services to Gain Strategic Marketing Insights , 1983 .

[3] F. Leonard,et al. The Incline of Quality , 1982 .