Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

Contents * Preface * Acknowledgments * Chapter 1. Introduction * Defining Cultural Tourism * Conceptualizing Cultural Tourism--A Thematic Approach * The Key Issue: Linking Cultural Heritage Management and Tourism Management * Chapter 2. Challenges in Achieving Sustainable Cultural Tourism * Introduction * Culture and Tourism--Collaborators or Competitors? * The Independent Evolution of Tourism and Cultural Heritage * Seven Possible Relationships Between Tourism and Cultural Heritage Management * The Consequences * The Solution? * Chapter 3. How Tourism Works * Introduction * The Nature of Tourism * Attractions Drive Tourism * Factors Influencing Visitation Levels * Tourist Behavior * Cultural Tourism * Conclusion * Chapter 4. Cultural Heritage Management * Introduction * Core Concepts * Cultural Heritage Management and Tourism * Negative and Positive Impacts of Tourism * Conclusion * Chapter 5. Tangible Heritage * Introduction * Process-Driven Conservation of Tangible Cultural Heritage * The Scope of Tangible Heritage Assets * Cultural Significance of Heritage Assets * Authenticity * Tourism, Authenticity, and Commodification * Visitor Accessibility to Tangible Heritage Assets * Consultation As an Important Element of the Management Process * Chapter 6. Intangible Heritage and Its Management * Introduction * Recognition of Intangible Cultural Heritage Management * Intangible Heritage Assets--Management and Tourism Issues * Authenticity and Cultural Space * Tourism and Changes to Intangible Heritage * Culturally Appropriate and Sustainable Use of Assets * Stakeholder Consultation in Setting Management Priorities * Chapter 7. Cultural Tourism Products--A Regional Perspective * Introduction * Products * Benefits of Adopting a Marketing Approach to Product Development * Hierarchy of Attractions * Developing Cultural Tourism Attractions * Conclusions * Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products * Introduction * Consumption--Strangeness versus Familiarity and the Environmental Bubble * Creating Cultural Tourism Products or Attractions * Tactics * Conclusions * Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology * Introduction * Who Are Cultural Tourists? * A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists * Five Types of Cultural Tourists * Testing the Model: Hong Kong As a Case Study * Implications for Cultural Tourism * Chapter 10. Gatekeepers * Introduction * Using Cultural and Heritage Assets to Brand a Destination * The Role of Gatekeepers in Conveying Messages * Effect of Many Gatekeepers on the Message Passed to the Tourist * Chapter 11. Assessment * Introduction * Assessing the Tourism Potential of Assets * Considering the Wider Context * Understanding the Asset in Its Setting * Asset Specific Issues: "Place" and Cultural Spaces * Stakeholder and Consultation Issues * People, Skills, and Financial Resources * Conclusions * Chapter 12. Asset Auditing and Planning * Introduction * An Audit Model * An Audit Procedure * Testing the Procedure--Hong Kong * Planning * Chapter 13. Marketing * Introduction * Marketing As a Management Tool * Unique Features of Marketing in Cultural Tourism * Thinking Strategically * Sustainable Competitive Advantages * Role of Research * Putting It Together--The Marketing Plan * The Four Ps--The Marketing Mix * Conclusions * Chapter 14. Presentation and Management of Heritage Assets * Introduction * Reinvestment of Revenue in Conservation As One Benefit of Tourism * Fees and Levies Raised at the Source * Epilogue * References * Index