On Application of Three-dimensional Animation Technology in TV Packaging Planning

This paper discussed firstly the application of three-dimensional technology in TV packaging planning through the trial design of the TV packaging planning in Spring Festival program which included preliminary planning,Script design,applying 3-DMax and Photoshop to realize the practice of scene simulation,and the accomplishment of After effect of rendering.Then it concluded the basic design process of 3D technology in TV packaging based on the theory of TV packaging.