Flexible Strategy Game-card Framework for Effective Strategy Execution

The past two decades have been characterized by increasing pace and complexities of change and, therefore, pose innumerable challenges for organization success. Flexibility has emerged as the prime response to such a turbulent situation. The focus of flexibility has been more on strategy formulation, although it is more critical in strategy execution. The “flexible strategy game-card” is an integrative framework of seamless strategy formulation and execution. This study is an attempt to empirically test the “flexible strategy game-card” framework and demonstrates how flexibility in the execution variables leads to better organization performance from the perspectives of both the enterprise and customer. The execution variables have been identified on the basis of literature review and discussion with the corporate practitioners. The self-administered questionnaire is used for the empirical study. Finally, this chapter discusses the managerial implications of the research findings and suggests future scope of research.