A Holistic Model for Integrating Usability Engineering and Software Engineering Enriched with Marketing Activities

To support the integration of usability engineering and software engineering this paper analyses corresponding international standards and introduces a model that consists of activities and artifacts highlighting dependencies, similarities and possible points for integration. In addition the model presents activities that serve as potential integration points for the third discipline of marketing. By using this model processes can be aligned easier on a common information base (e.g. activities, artifacts). Innovative thinking will be forced by considering the business perspective of marketing activities likewise.

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