论文信息 - On modeling revitalization decisions for weak industrial products

On modeling revitalization decisions for weak industrial products

This paper presents a quantitative approach for revitalizing weak industrial products. The approach starts with a diagnostic stage and terminates with a corrective action stage to restore the product's profitability. The steps of the approach have been implemented in revitalizing the product line of a local manufacturer of car batteries in Kuwait. Early results are encouraging and the approach should help an industrial company make sound decisions in this relatively unexplored aspect of industrial product line management.

Hi Mesak | A. Elimam | Hi Mesak | Aa Elimam

[1] G. Avlonitis. Revitalizing weak industrial products , 1985 .

[2] Robert G. Cooper,et al. Identifying industrial new product success: Project NewProd , 1979 .

[3] Robert Weckles,et al. Product line deletion and simplification: Tough but necessary decisions , 1971 .

[4] Michael J. Baker,et al. Marketing new industrial products , 1975 .

[5] James M. Utterback,et al. SUCCESSFUL INDUSTRIAL INNOVATIONS: A MULTIVARIATE ANALYSIS* , 1975 .

[6] G. Kortge. Inverted breakeven analysis for profitable marketing decisions , 1984 .

[7] Fred S. Zufryden,et al. An Integer Programming Approach to the Optimal Product Line Selection Problem , 1988 .

[8] Richard T. Hise,et al. Product elimination: Practices, policies, and ethics , 1975 .

[9] Yoram Wind,et al. Planning Product Line Strategy: A Matrix Approach , 1976 .

[10] Walter J. Talley. Profiting from the declining product , 1964 .

[11] Conrad Berenson. Pruning the Product Line , 1963 .

[12] Philip Kotler,et al. Phasing Out Weak Products , 1965 .

[13] Thomas L. Saaty,et al. Marketing Applications of the Analytic Hierarchy Process , 1980 .

[14] Paul W. Hamelman,et al. Improving Product Abandonment Decisions , 1972 .