Preface by David Vogel Foreword by Carlo Secchi 1. Corporate Social Responsibility: New Equilibria in Managing Firms 2. The EU Strategy: Promoting CSR Across Europe 3. CSR Across Europe: Public Policies and Ongoing Initiatives 4. The Evolutionary Path of the Concept of CSR 5. CSR as a Source of Competitive Advantage 6. European and International Standards, Tools and Methodologies on CSR 7. SERS, The Space - Bocconi Framework for Sustainability Performance Management 8. CSR in Italy: Situation and Company Models 9. The Italian Government Proposal: The CSR-SC Project 10. The Future of CSR in Europe References Appendix.