Curiosity, Creativity, and Surprise as Analytic Tools: Grounded Theory Method

Grounded Theory Method offers a rigorous way to explore a domain, with an emphasis on discovering new insights, testing those insights, and building partial understandings into a broader theory of the domain. It begins with observations of a phenomenon for which no theory yet exists. Through layered coding of these observations and continual reexamination of the data, a theory emerges.

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