Will Retarding the Information Flow on Automobile Recalls Affect Consumer Demand
暂无分享,去创建一个
Recently the National Highway Traffic Administration changed its policy concerning the public announcement of safety-related automotive recalls. This paper examines whether consumers continue to use recalls as an input in their decision to purchase an automobile. It was found that over the 1977-81 period, severe recalls adversely affected the demand for the model recalled, while benefiting substitutes of other manufacturers.
[1] George E. Hoffer,et al. Testing the Impact of Recalls on the Demand for Automobiles , 1981 .