INFLUENCES ON ENGAGEMENT IN E-COMMERCE IN AGRIBUSINESS: AN EMPIRICAL STUDY

Shirley Gregor Australian National University Australia John Rolfe Central Queensland University Australia Don Menzies Australian National University Australia Gregor, Professor Shirley Australian National University, Canberra ACT 0200 email: Shirley.Gregor@anu.edu.au Rolfe, Associate Professor John Central Queensland University Rockhampton QLD 4702 email: j.rolfe@cqu.edu.au Menzies, Mr Don Australian National University C/- Capgrains Cooperative PO Box 5826

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