HbbTV — a hybrid broadcast-broadband system for the living room

HbbTV is a European initiative for providing both broadcast and broadband/web content on a flat-panel screen in the living room. The HbbTV specification introduces only a few new technical components; it is mainly based on existing standards. In this respect, it represents a specific profile of available technologies, rather than a completely new technical development. This approach will be extremely valuable in terms of the development costs and, specifically, for the time-to-market.