论文信息 - The Rise and Fall of Audience Research: An Old Story With a New Ending

The Rise and Fall of Audience Research: An Old Story With a New Ending

Discusses theoretical and methodological opposition that dominate mass communications research. Critical versus administrative research; Study of texts versus the study of audiences; Use of qualitative versus quantitative methods; Focus on the mass communication audience; Theories of literary reception from high culture; Study of the notion of context-dependent meaning.

Sonia Livingstone | S. Livingstone

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