증강현실을 이용한 모델하우스 콘텐츠제작

With rapid development of information and communications, augmented reality-based contents are being presented in many different fields. Among theses fields, construction has the biggest size of market along with education, medical care and game. Especially, before purchase, consumers get information of apartments that they want to move into, by visiting model houses. But currently, model house are constructed, based on virtual reality due to temporal/spatial restrictions and high construction cost. But virtual reality cannot provides a much more vivid sense of reality and facilitates experience using diverse devices. Therefor, this study aims to emphasize strengths of augmented reality using Unity3D and SDK of Vuforia and suggest a new marketing possibility in the field of construction and a contents implementation method for reduction of construction cost.