Facilitating sustainable development decisions: measuring stakeholder reactions

Sustainable development is an issue of increasing importance, in which organizations must engage multiple stakeholders and consider their objectives when deciding on organizational actions, but research provides little guidance regarding how managers can measure stakeholder reactions and use information to facilitate decision-making. The broad objective of this study is to provide insights useful for decision-making. In this study, we investigate in its natural and complex environment a real-world sustainable development conflict – whether to expand energy development in Wyoming. The primary issue is the impact that expanding energy development will have on wildlife and the environment. We collect data from both the local community and a broader national population for use in a quantitative analysis. We use contingent valuation methods to capture the social impact ascribed by the stakeholders. We conclude with a discussion of how this information can be used ex ante to inform decision-making for sustainable development. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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