불확실성 관리 측면으로써의 미래 혁신 제품 기회 파악 프로세스

Currently used design information sources in developing innovative products, such as: designers' insight, existing products, customer and competitive market, human cognitive ability, and etc., remains in today's context are very subjective [7]. User values and design directions based on these sources are not suitable to be information for seeking new changes in designs because they are either epidermal or too general [5]. Therefore, instead of just improving products in the design field, an appropriate approach for finding new design opportunities and developing them in the field of innovative future study is needed [8]. Future can be seen as areas of stochastic or uncertainty [2] in developing innovative future products. And based on this, innovative product development process can be defined in the aspects of managing the uncertainty. In other words, process of identifying innovative product concept opportunities can be seen as a process of reducing the uncertainty [7]. Therefore, in this study, we defined identifying new product concept design process as uncertainty management and classified types of attribute of product concept by design project cases