Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations

In consumer judgments of product designs, the numbers of additive and configural feature effects are apt to differ between verbal and pictorial stimulus presentations. A study of judgmental responses to sweater designs suggests the significant occurrence of feature interactions, a tendency for pictorial (versus verbal) displays to evoke more main effects, and a tendency for pictorial displays to promote cue configurality when one controls for type of information-processing strategy.

[1]  S. Edgell.  Higher order configural information processing in nonmetric multiple-cue probability learning☆ , 1980 .

[2]  Stephen E. Edgell,et al.  Configural information processing in two-cue probability learning☆ , 1978 .

[3]  K. R. Hammond,et al.  COGNITIVE DEPENDENCE ON LINEAR AND NONLINEAR CUES. , 1965, Psychological review.

[4]  N. Anderson.  Integration theory and attitude change. , 1971 .

[5]  P. Hoffman.  The paramorphic representation of clinical judgment. , 1960, Psychological bulletin.

[6]  Paul Slovic,et al.  Comparison of Bayesian and Regression Approaches to the Study of Information Processing in Judgment. , 1971 .

[7]  R. Ornstein.  The Psychology of Consciousness , 1972 .

[8]  N. Castellan,et al.  An hypothesis generation model for judgment in nonmetric multiple-cue probability learning , 1973 .

[9]  Norman H. Anderson,et al.  Weak inference with linear models. , 1977 .

[10]  Cue Configurality in Esthetic Responses , 1981 .

[11]  A. Paivio,et al.  Pictures and words in visual search , 1974, Memory & cognition.

[12]  A. Paivio.  Imagery and verbal processes , 1972 .

[13]  H. J. Einhorn,et al.  Linear regression and process-tracing models of judgment. , 1979 .

[14]  Jordan J. Louviere,et al.  Integration of attributes in bus transportation: Two modeling approaches. , 1974 .

[15]  Ronald J. Ebert,et al.  Bootstrapping the security analyst. , 1978 .

[16]  P. Green,et al.  Conjoint Analysis in Consumer Research: Issues and Outlook , 1978 .

[17]  K. Koffka.  Principles Of Gestalt Psychology , 1936 .

[18]  H. J. Einhorn.  Use of nonlinear, noncompensatory models as a function of task and amount of information , 1971 .

[19]  Joel Huber,et al.  Bootstrapping of Data and Decisions , 1975 .

[20]  G. W. Fischer,et al.  Multidimensional utility models for risky and riskless choice , 1976 .

[21]  Paul E. Green,et al.  A Complementarity Model of Consumer Utility for Item Collections , 1974 .

[22]  J. R. Ullrich,et al.  A conjoint-measurement analysis of human judgment , 1974 .

[23]  Ward Edwards,et al.  Bayesian and regression models of human information processing—A myopic perspective , 1971 .

[24]  Rita C. Summers,et al.  Judgments Based on Different Functional Relationships between Interacting Cues and a Criterion , 1969 .

[25]  R. Dawes.  Judgment under uncertainty: The robust beauty of improper linear models in decision making , 1979 .

[26]  H. J. Einhorn.  The use of nonlinear, noncompensatory models in decision making. , 1970, Psychological bulletin.

[27]  Frank M. Bass,et al.  A Comparative Analysis of Attitudinal Predictions of Brand Preference , 1973 .

[28]  Paul E. Green,et al.  On the Analysis of Interactions in Marketing Research Data , 1973 .

[29]  R. L. Winkler,et al.  Statistics : Probability, Inference and Decision , 1975 .

[30]  Joel Huber,et al.  Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics , 1979 .

[31]  Paul E. Green,et al.  An Interaction Model of Consumer Utility , 1975 .

[32]  C. Osgood,et al.  The Measurement of Meaning , 1958 .

[33]  Berndt Brehmer,et al.  Cognitive Dependence on Additive and Configural Cue-Criterion Relations , 1969 .

[34]  J. Bettman.  An information processing theory of consumer choice , 1979 .

[35]  Vithala R. Rao,et al.  Conjoint Measurement- for Quantifying Judgmental Data , 1971 .

[36]  A. Paivio.  Perceptual comparisons through the mind’s eye , 1975, Memory & cognition.

[37]  R. Dawes.  A case study of graduate admissions: Application of three principles of human decision making. , 1971 .

[38]  P. Andersen,et al.  Implications of a Neurophysiological Approach for the Study of a Nonverbal Communication , 1979 .

[39]  B. Calder.  Cognitive Response, Imagery, and Scripts: What Is the Cognitive Basis of Attitude? , 1978 .

[40]  P. Slovic,et al.  An analysis-of-variance model for the assessment of configural cue utilization in clinical judgment. , 1968, Psychological bulletin.

[41]  N. Geschwind.  Specializations of the human brain. , 1979, Scientific American.

[42]  Michael E. Doherty,et al.  The influence of task characteristics on strategies of cue combination , 1974 .

[43]  N. Castellan,et al.  Configural effect in multiple-cue probability learning , 1973 .

[44]  Lewis R. Goldberg,et al.  Man versus model of man: A rationale, plus some evidence, for a method of improving on clinical inferences. , 1970 .

[45]  B. Fischhoff,et al.  Behavioral Decision Theory , 1977 .

[46]  R. Dawes,et al.  Linear models in decision making. , 1974 .