ATTITUDES TOWARD TRAVEL : THE RELATIONSHIPS AMONG PERCEIVED MOBILITY TRAVEL LIKING, AND RELATIVE DESIRED MOBILITY

This thesis reports on a survey in which traveler were surveyed regarding their attitudes towards how much they travel, how much the travel is enjoyed, and if their desire to increase or decrease their travel. Focus of the thesis is on determining the relationships among the following attitudinal variables: perceived mobility, travel liking, and relative desired mobility. Six different analysis methodologies were employed: correlation analysis, three-way analysis (cross tabulation, graphical analysis, and regression analysis) vector sorting, and cluster analysis. The key findings from the analyses are reported.