Generation Y.

............................................................................................................. V Abbildungsverzeichnis ....................................................................................... VI Tabellenverzeichnis ........................................................................................... VI 1. Einleitung .................................................................................................... 1 1.1 Problemstellung und Relevanz .............................................................. 1 1.1 Zielsetzung ............................................................................................ 2 1.3 Aufbau ................................................................................................... 3 2 Generation Y ............................................................................................... 5 2.1 Begriffliche Einordnung .......................................................................... 5 2.2 Einflussfaktoren ..................................................................................... 6 2.2.1 Externe Faktoren ............................................................................ 7 2.2.2 Individuelle Kontextfaktoren ............................................................ 9 2.3 Werte ................................................................................................... 10 2.4 Erwartungen an Arbeitgeber ................................................................ 10 2.5 Abgrenzung von anderen Generationen .............................................. 15 3. Organisationales Commitment .................................................................. 17 3.1 Normatives Commitment ..................................................................... 18 3.2 Kalkulatives Commitment .................................................................... 19 3.3 Affektives Commitment ........................................................................ 20 4. Affektives Commitment der Generation Y ................................................. 27