Behavior and Energy Policy

Investment in scalable, non–price-based behavioral interventions and research may prove valuable in improving energy efficiency. Many countries devote substantial public resources to research and development (R&D) for energy-efficient technologies. Energy efficiency, however, depends on both these technologies and the choices of the user. Policies to affect these choices focus on price changes (e.g., subsidies for energy-efficient goods) and information disclosure (e.g., mandated energy-use labels on appliances and autos). We argue that a broader approach is merited, one that draws on insights from the behavioral sciences. Just as we use R&D to develop “hard science” into useful technological solutions, a similar process can be used to develop basic behavioral science into large-scale business and policy innovations. Cost-effectiveness can be rigorously measured using scientific field-testing. Recent examples of scaling behaviorally informed R&D into large energy conservation programs suggest that this could have very high returns.

[1]  Jerry A. Hausman,et al.  Individual Discount Rates and the Purchase and Utilization of Energy-Using Durables , 1979 .

[2]  G. Shippee Energy consumption and conservation psychology: A review and conceptual analysis , 1980 .

[3]  Dennis J. Aigner,et al.  The welfare econometrics of peak-load pricing for electricity: Editor's Introduction , 1984 .

[4]  P. Stern What psychology knows about energy conservation. , 1992 .

[5]  A. Jaffe,et al.  The energy paradox and the diffusion of conservation technology , 1994 .

[6]  Marc Ivaldi,et al.  Real‐time pricing of electricity for residential customers: Econometric analysis of an experiment , 1995 .

[7]  Eric J. Johnson,et al.  The Construction of Preference: Do Defaults Save Lives? , 2006 .

[8]  N. Rose,et al.  Center for the Study of Energy Markets , 2004 .

[9]  R. Thaler,et al.  Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving , 2004, Journal of Political Economy.

[10]  C. Vlek,et al.  A review of intervention studies aimed at household energy conservation , 2005 .

[11]  Dean S. Karlan,et al.  Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines , 2005 .

[12]  Steven D. Levitt,et al.  FIELD EXPERIMENTS IN ECONOMICS : THE PAST , THE PRESENT , AND THE FUTURE , 2008 .

[13]  Richard P. Larrick,et al.  The MPG Illusion , 2008, Science.

[14]  Corinna Fischer Feedback on household electricity consumption: a tool for saving energy? , 2008 .

[15]  Noah J. Goldstein,et al.  Normative Social Influence is Underdetected , 2008, Personality & social psychology bulletin.

[16]  Dan Charles Energy efficiency. Leaping the efficiency gap. , 2009, Science.

[17]  T. Davenport,et al.  Make better decisions. , 2009, Harvard business review.

[18]  H. Allcott,et al.  Social Norms and Energy Conservation , 2011 .