Measuring the institution's footprint in the web

Purpose – The purpose of this paper is to provide an alternative, although complementary, system for the evaluation of the scholarly activities of academic organizations, scholars and researchers, based on web indicators, in order to speed up the change of paradigm in scholarly communication towards a new fully electronic twenty‐first century model.Design/methodology/approach – In order to achieve these goals, a new set of web indicators has been introduced, obtained mainly from data gathered from search engines, the new mediators of scholarly communication.Findings – It was found that three large groups of indicators are feasible to obtain and relevant for evaluation purposes: activity (web publication); impact (visibility) and usage (visits and visitors). As a proof of concept, a Ranking Web of Universities has been built with Webometrics data. There are two relevant findings: ranking results are similar to those obtained by other bibliometric‐based rankings; and there is a concerning digital divide bet...

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