Recognizing Leadership at a Distance

The present study investigated whether personality and leadership evaluations based on photographs of Chinese CEOs made by Western raters were accurate at predicting organizational outcomes. Consistent with implicit leadership prototypes held by Westerners, perceived effectiveness was associated with higher levels of perceived intelligence, dominance, and positivity. However, actual organization performance was associated with the culturally appropriate leadership trait of risk taking. These findings suggest that although it is possible to use perceptions of personality based on photographs to predict objective leader effectiveness, individuals using a leadership paradigm suited to Western cultures are poor judges of potential success in Eastern cultures.

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